CAFIN and a chance to reflect

🌱 Decisions we take as consumers (and the CAFIN crew, but importantly, as businesses) on how to best protect our world, are as urgent now as ever.
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CAFIN on the Underground (new video)

Check out our new video shot by the talented @James Barrett below 🐟🐬🐡 

Credits: @Chloe Elle @martinkandja, @PaulDonati

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Hi gang, 

Hope you're all as excited as we are for this year's festive season. 

See CAFIN's top 10 gift picks for a cheery, ethical Fishmas this year:

1) RHS How Can I Help Hedgehogs 
Learn how to protect your neighbours with the 'RHS How Can I Help Hedgehogs' book, and discover bird boxes, soil health to honey bees and biodiversity. £13.

2) Biodegradable glitter 
Sprinkles all round with guilt-free glitter for eco-friendly festival faces. £5.

3) No One is too Small to Make a Difference by Greta Thunberg.
Documents a seismic political and cultural moment. Collecting Greta’s speeches together in one volume, this timely book lays bare the eloquence and fury that drive a global environmental movement. £2.

4) Match Dogs with Their Humans: A Memory Game 
Why DO people look like their dogs? Is it shared personality traits, barely suppressed narcissistic tendencies, or do they grow together over time like old married couples? This game explores the intense bonds we develop with our dogs, which are far from only skin, or even fur, deep. £15.

5) Guppyfriend Laundry Bag
STOP! Micro Waste is a nonprofit initiative to explore and initiate ideas on how to avoid, replace and re-use plastics. It is fundamental to raise awareness about microplastic pollution, but at the same time we need pragmatic solutions. Profits go to raise awareness about (micro)plastic pollution and to educate students, adults and industry partners about the problem. £12.

6) Hip Baq Yellow 
A bumbag with a backstory, Hip Baq’s fannypacks are made from car airbags. Hip Baq in yellow. £40.

7) Ocean bottle
Creating a product that’s part stainless steel and part ocean-bound recycled plastic that also feels and looks good too is no easy feat. However we can now confidently say we’ve created the most sustainably minded reusable bottle out there. £40. 

8) Ear jacket | gold sunburst 
Handmade in Devon, grab some minimalist gold-filled ear furniture. £58.

High-glitter mittens made from metallic off-cuts from the cutting-room floor, each perky pair is utterly unique and, evidently, awesome. Shearling patchwork mittens. £80.

10) VEJA Venturi Hexamesh Gravel Natural Grey shoes
Best feet forward with Veja’s bio-based and recycled “post-petroleum” running shoes. Condor mesh trainers. €130.

And of course... You can grab some of CAFIN'S OWN ETHICAL AND SUSTAINABLE PRODUCTS HERE (and use code FISHMAS2019 for 25% OFF THIS CHRISTMAS)

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We’ve been thinking a lot recently about how to speed up the global shift to sustainable living, and there is a lot to be said for the accelerating speed in which it’s happening, but our feeling is that it still needs to happen a lot faster. I assume that you have seen what has been happening in the Amazon, California and across the world’s forests, and can acknowledge that this not a far away crisis, it’s happening now.

Periodically we’ll be writing to you to show as clearly as possible how easy and/ or cost-effective it is to live sustainably, which is often only a matter of being open to change. In every blog we’ll suggest one action that is a powerful climate solution, and because we’ll be acting together, the force of the change will be all the more impactful.

Our suggestion is — make Ecosia your search engine, it plants one tree with the ad revenue generated after 45 searches. It has nearly 9 million users, so far generating enough money to plant 73 million trees. If this isn’t a climate solution we don’t know what is. It requires a minute’s effort to switch to it on your devices, then that’s it. You’re planting trees.

To put this solution into context, if Google adopted the same business model, it could plant about 250 billion trees in a year (almost two thirds of the Amazon rainforest). And so, over the next 10 years could plant the Amazon rainforest six and half times over. I will have planted around 100 trees this year using it, so if every who reads this signed up, next year we’d plant approximately 200,000 trees together without having to think about it (11 times the number of trees in New York’s Central Park).

Here’s another list of reasons why you might want to use it:

If you search it, you can have it as an add-on, replacing Google. 

There's also an app


If you find this helpful, and want to be a part of this — share this blog post

Lots of love,

James Barrett & the CAFIN team

@__jamesfrederickbarrett /

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