DOCUMENTING CHANGES IN THE #FASHREV

A little update from James Szumowski at CAFIN on changes in the latest fashion revolution. Part of our goal in being a sustainable, organic and ethical streetwear brand is to show that a small brand can make a large ripple in the catastrophic mess which is the garment industry.

H*M have taken another step forward by adding animal welfare to their list of concerns. The mega giant has pledged to cease using animal testing in their cosmetics ranges worldwide. Collaborating with Humane Society International (HSI), they are starting to pursue change in policy for animal testing worldwide, focussing hard on legislative bans on animal testing as well as bringing the cruel practices found in wool and down production to the forefront of the fashion consciousness.

We already consume 400% more clothing than the previous generation, and throw away a similar amount. Practices like this take their toll on factory workers, with corners cut in health and safety and worker’s wages (to the point of poverty) to save money in order to provide the cheapest materials possible.

At CAFIN we prefer the not-so-easy, but very-happy production process, taking the time and ensuring all of our fabric is created in conditions clarified by the Fair Wear Foundation (clothes’ equivalent of Fair Trade). This means no children, no pregnant women, no horrendous conditions and many, many happy people.

T******p have, for the third time, released a collection of recycled offcuts and surplus stock from previous seasons. Their use of materials that would otherwise find their way to landfill has been christened Reclaim to Wear, an idea that was started in 1997 by Orsola de Castro and Fillipo Ricci.

When interviewed on the subject, de Castro said " this is really an important step: one dress at a time, starting small, we are beginning to see that design can influence not just our style, but the way we think about clothes.”

Newer Post →



Leave a comment

Please note, comments must be approved before they are published